Comments on: That band… from that ad… with the cute singer… you know the one… http://blog.joelkeller.com/2007/07/11/that-band-from-that-ad-with-the-cute-singer-you-know-the-one/ Where a writer decides to write for his own damn self for a few minutes Sat, 22 Nov 2008 07:06:05 +0000 http://wordpress.org/?v=2.0.7 by: joel http://blog.joelkeller.com/2007/07/11/that-band-from-that-ad-with-the-cute-singer-you-know-the-one/#comment-79 Sat, 11 Aug 2007 14:22:23 +0000 http://blog.joelkeller.com/2007/07/11/that-band-from-that-ad-with-the-cute-singer-you-know-the-one/#comment-79 I wondered that, too. I was really thinking of interviewing them until the New York Observer ESPed the idea right out from under me. Their stuff is too light and harmless to call it "horrible." But what I <i>do</i> think is a problem is that, unlike many other known and unknown bands who have used their songs in advertising, these guys changed their song lyrics to directly shill for the cable industry. It just tells their fans (and non-fans) that they have no respect for their own songs. Basically, by changing the lyrics like they did, they turned a song into a jingle, and no serious band wants to be known for writing jingles. Contrast these guys with the unknown band that had their song picked up for those BP commercials. The song doesn't directly sell the product, making it perfect for people to download without thinking they're downloading a crappy ad jingle. I wondered that, too. I was really thinking of interviewing them until the New York Observer ESPed the idea right out from under me.

Their stuff is too light and harmless to call it “horrible.” But what I do think is a problem is that, unlike many other known and unknown bands who have used their songs in advertising, these guys changed their song lyrics to directly shill for the cable industry. It just tells their fans (and non-fans) that they have no respect for their own songs. Basically, by changing the lyrics like they did, they turned a song into a jingle, and no serious band wants to be known for writing jingles.

Contrast these guys with the unknown band that had their song picked up for those BP commercials. The song doesn’t directly sell the product, making it perfect for people to download without thinking they’re downloading a crappy ad jingle.

]]> by: TD http://blog.joelkeller.com/2007/07/11/that-band-from-that-ad-with-the-cute-singer-you-know-the-one/#comment-78 Sat, 11 Aug 2007 14:11:39 +0000 http://blog.joelkeller.com/2007/07/11/that-band-from-that-ad-with-the-cute-singer-you-know-the-one/#comment-78 amazingly, the actual song is worse than the one on the ad. this is horrible, horrible music. is that even the same girl in those pics on myspace? amazingly, the actual song is worse than the one on the ad. this is horrible, horrible music. is that even the same girl in those pics on myspace?

]]> by: Walt http://blog.joelkeller.com/2007/07/11/that-band-from-that-ad-with-the-cute-singer-you-know-the-one/#comment-56 Thu, 12 Jul 2007 16:04:49 +0000 http://blog.joelkeller.com/2007/07/11/that-band-from-that-ad-with-the-cute-singer-you-know-the-one/#comment-56 Not bad Jole, I think they have a future if they can keep it together. Not bad Jole, I think they have a future if they can keep it together.

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